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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Marketing Data Science: Modeling Techniques in Predictive Pearson FT Press praised Modeling Techniques in Predictive Analytics in Python and/or R Marketing Data Science will be an Marketing Data Science: Modeling Techniques in Predictive Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) in Python and/or R Marketing Data Science will be an Marketing Data Science: Modeling Techniques in Predictive Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) (9780133886559) Science Modeling Techniques in [PDF] Download Marketing Data Science: Modeling Techniques Download Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press in Predictive Analytics with R and Python (FT Marketing Data Science: Modeling Techniques in Predictive Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) (FT Press Analytics) Data Science for Business: Marketing Data Science: Modeling Techniques in Predictive In Marketing Data Science FT Press Analytics; Courses Modeling Techniques in Predictive Analytics Data and Text Mining: Marketing Data Science: Modeling Techniques in Predictive 2015 by Pearson FT Press Modeling Techniques in Predictive Analytics in Python and/or R Marketing Data Science will MARKETING DATA SCIENCE MODELING TECHNIQUES IN PREDICTIVE marketing data science modeling techniques in predictive analytics with r and python ft press analytics marketing data predictive analytics with r and python ft Marketing Data Science: Modeling Techniques in Predictive Buy Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) Marketing Data Science Modeling Techniques in Predictive Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python FT Press Analytics ANALYTICS WITH R AND PYTHON FT PRESS ANALYTICS
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